Level 3 media

Evaluation Initial Research  The brief I was presented with was to create a TV and Print advert for a company called happy foundation. After doing some research I found out that this company is a mental health company and want to try and improve everyone’s mental health, they want to build a happier society and “encourage positive changes” in people lives. After doing more research and reading the brief I found out that my intended target audience was my own community this could be my local community or a wider community. The task at hand was to create a TV and a print advert to help promote the company and help people smile. I started out by thinking out a few ideas and researched into mental health in the UK as I am interpreting the “community” as the country. I have researched into how mental health effects people in the UK and looked at statistics on how it has changed over the years, I found out quite a few interesting statistics which help me tailor the advert towards a certa...

  PRODUCTION production journal From the dates Monday the first of  February to Sunday the seventh I set out creating my advert, i set this week out to complete the whole advert and editing process in order to keep on time and not get confused with anything else. As we are working from home and we don not have any access to the Adobe suit I decided to use Davincci Resolve 16. I chose this particular software as i have prior experience with the software from other projects I have worked on in the past in my own time. The software is fairly simple to use and was easy to understand when editing videos on it.  During the filming process (first half of the week) I recorded a few different activities that can be done at home that can make different people smile as this is what the advertisement is about. In order to film my scenes I used a DSLR camera and a tripod. I used a tripod as there was no moving shots that i needed to create, if there was a moving shot i would have used...

  Pre - Production  Equipment List I have created an equipment list in order to know what equipment i will need to create my print and tv advert. I have also added where they will be used and if i have obtained them yet which you can see I have. I have created this in order to be organised and to see what i need to create my end product. The Equipment list has been made so I know what I need in order to create  my end product with good quality footage which will appeal to the viewers. Risk Assessment From  I have created a risk assessment from in order to show what possible hazards there are when filming and shooting photos for my adverts. As i will do most of my filming and shooting at home then i can safely say there are not a lot of possible hazards as its a safe environment. I have created this because it helps me and other people see what and where i am shooting to let people know if its a safe place to shoot and film.  Contributor Release Form As i will be...

TV Advertisement My initial idea for a TV advertisement is to grab the reader's attention by using some emotions. This could be achieved by showing the viewer some dark miserable and or upsetting footage of how mental health issues affect people in a variety of ways this could be statistics and or videos of how it affects people's lives daily. The video could have enhanced sounds in order to create dramatic effect, from things that go on in the clips. The use of foley sounds would be useful in order to enhance certain sounds. This could be shot in a home environment to make it more realistic and make it a way of showing a day in the life aspect of a person with mental health issues. Depending on the effect I try to achieve I could make the set either messy or clean in order to show the effects it can have on different people in different ways. The cinematography aspect could see swift movements and fast paced shots or the complete opposite with slow movements depending on the e...

  Chosen Idea From the mind maps i have decided to pursue the topic of film making, This is because i fell that there is more to talk about with this idea and also it will be easier to create. Also i believe it will engage with more people than the other idea this is because films and tv series are a big part of peoples life even more so in the lives of 13 - 19 year olds. I chose this idea over the others because it is more interesting in my opinion this is because i believe with the rise of influencers on social media this age range of young people look up to these people. Therefore with this documentary it will show them that they can also make content like their favourite social media influencers.  Presentation  I have managed to put together a presentation which highlights my idea and intentions very clear, i have a timeline which is easy to understand with dates showing when that task needs completing by. It has images scattered throughout in order to give a visual r...