Level 3 media

Evaluation Initial Research  The brief I was presented with was to create a TV and Print advert for a company called happy foundation. After doing some research I found out that this company is a mental health company and want to try and improve everyone’s mental health, they want to build a happier society and “encourage positive changes” in people lives. After doing more research and reading the brief I found out that my intended target audience was my own community this could be my local community or a wider community. The task at hand was to create a TV and a print advert to help promote the company and help people smile. I started out by thinking out a few ideas and researched into mental health in the UK as I am interpreting the “community” as the country. I have researched into how mental health effects people in the UK and looked at statistics on how it has changed over the years, I found out quite a few interesting statistics which help me tailor the advert towards a certa...

  PRODUCTION production journal From the dates Monday the first of  February to Sunday the seventh I set out creating my advert, i set this week out to complete the whole advert and editing process in order to keep on time and not get confused with anything else. As we are working from home and we don not have any access to the Adobe suit I decided to use Davincci Resolve 16. I chose this particular software as i have prior experience with the software from other projects I have worked on in the past in my own time. The software is fairly simple to use and was easy to understand when editing videos on it.  During the filming process (first half of the week) I recorded a few different activities that can be done at home that can make different people smile as this is what the advertisement is about. In order to film my scenes I used a DSLR camera and a tripod. I used a tripod as there was no moving shots that i needed to create, if there was a moving shot i would have used...

  Production   This is what my setup was to record the mid shots at the start of the film it was easy to setup and get going with my takes.  This is my timeline as of the 18th january i have most of the editing done for my video just need to finish it. I have opted to use davincci resolve as its easy to use and free. Its an alternative to Premier pro which i don't have access to at home due to current covid restrictions and all education being online. This was the closest alternative that i could get hold of. This was my timeline once my documentary was finished    https://www.youtube.com/watch?v=Hi9C4DBeBo4&feature=youtu.be This is my finished product, overall i am quite happy with it as i got most of my points explained in detail and can be clearly understood by watching the documentary. I have done what i can to the best of my abilities with the new covid 19 restrictions meaning we can go out and meet up with many people, therefore i have had to turn...

  Pre - Production  Equipment List I have created an equipment list in order to know what equipment i will need to create my print and tv advert. I have also added where they will be used and if i have obtained them yet which you can see I have. I have created this in order to be organised and to see what i need to create my end product. The Equipment list has been made so I know what I need in order to create  my end product with good quality footage which will appeal to the viewers. Risk Assessment From  I have created a risk assessment from in order to show what possible hazards there are when filming and shooting photos for my adverts. As i will do most of my filming and shooting at home then i can safely say there are not a lot of possible hazards as its a safe environment. I have created this because it helps me and other people see what and where i am shooting to let people know if its a safe place to shoot and film.  Contributor Release Form As i will be...

TV Advertisement My initial idea for a TV advertisement is to grab the reader's attention by using some emotions. This could be achieved by showing the viewer some dark miserable and or upsetting footage of how mental health issues affect people in a variety of ways this could be statistics and or videos of how it affects people's lives daily. The video could have enhanced sounds in order to create dramatic effect, from things that go on in the clips. The use of foley sounds would be useful in order to enhance certain sounds. This could be shot in a home environment to make it more realistic and make it a way of showing a day in the life aspect of a person with mental health issues. Depending on the effect I try to achieve I could make the set either messy or clean in order to show the effects it can have on different people in different ways. The cinematography aspect could see swift movements and fast paced shots or the complete opposite with slow movements depending on the e...

  Existing Products This advert helps get the point of asking your mates how they really feel and does so by using iconic people from the England squad. This is done so that people can see it's not just normal people who suffer from stress and mental health but also big celebrities which would hopefully make them more comfortable with talking about themselves.  In this mental health advert we see how the scene is constantly moving in order to keep up the pace of the action, this could link with people who have busier days suffer more from mental health and stress due to the responsibilities they have. The scene also changes with the help of jump cuts cutting to different scenes quite frequently this could be to simulate a busy work day. In this case we are in the boots of a footballer for the England squad with all the people around him asking similar questions if he is feeling ok etc but then the one guy at the end asks how are you really feeling which is a question that is o...