Level 3 media

Evaluation Initial Research  The brief I was presented with was to create a TV and Print advert for a company called happy foundation. After doing some research I found out that this company is a mental health company and want to try and improve everyone’s mental health, they want to build a happier society and “encourage positive changes” in people lives. After doing more research and reading the brief I found out that my intended target audience was my own community this could be my local community or a wider community. The task at hand was to create a TV and a print advert to help promote the company and help people smile. I started out by thinking out a few ideas and researched into mental health in the UK as I am interpreting the “community” as the country. I have researched into how mental health effects people in the UK and looked at statistics on how it has changed over the years, I found out quite a few interesting statistics which help me tailor the advert towards a certa...

  PRODUCTION production journal From the dates Monday the first of  February to Sunday the seventh I set out creating my advert, i set this week out to complete the whole advert and editing process in order to keep on time and not get confused with anything else. As we are working from home and we don not have any access to the Adobe suit I decided to use Davincci Resolve 16. I chose this particular software as i have prior experience with the software from other projects I have worked on in the past in my own time. The software is fairly simple to use and was easy to understand when editing videos on it.  During the filming process (first half of the week) I recorded a few different activities that can be done at home that can make different people smile as this is what the advertisement is about. In order to film my scenes I used a DSLR camera and a tripod. I used a tripod as there was no moving shots that i needed to create, if there was a moving shot i would have used...